Trademark and Logo Use - Masterfit University

Trademark and Logo Use

GUIDELINES FOR PROMOTIONAL USE OF THE MASTERFIT UNIVERSITY® NAME, TRADEMARKS AND LOGOS

Masterfit University® training demonstrates your shop’s commitment to providing high quality fit service and we encourage you to promote your expertise. Following are the guidelines for use of the Masterfit University® name, marks and logos. Permission is granted to individuals and shops attending Masterfit University® ON A BIENNIAL BASIS. You must attend Masterfit University® at least every other year continue use under the below guidelines.

PERMITTED USAGE
You may promote the level of training each individual member of your staff has completed at Masterfit University. For example, you may say that “Barry Bootfitter of YOUR SHOP NAME has completed Associate Level Training at Masterfit University®.” Please note that this designation is attached to the individual, not the shop and that the level of achievement must always be noted.

For example, you may not say that “Barry Bootfitter of YOUR SHOP NAME has completed training at Masterfit University®” without designating the level of course completion. Note that the use of the ® trademark symbol is mandatory whenever referring to Masterfit University®.

You may display in your shops the framed Masterfit University® course Certificates of Completion

PROHIBITED TERMS AND USAGE
You may not say that YOUR SHOP NAME is a Masterfit University® Certified shop.  You may not use the terms “graduated from Masterfit University®” or “certified by Masterfit University®” for either individuals or the shop.

LOGO USAGE
Use of the Masterfit University® logo and the Masterfit University® Certified Bootfitter logo and term for promotional purposes is reserved for shops with staffers who have achieved Master’s Level certification or greater and are also exclusive dealers of Masterfit insole products. Shops must request a copy of the logo from Masterfit University® and submit samples or descriptions of proposed usage and obtain approval from Masterfit prior to any use.

Only logo authorized shops may purchase and use Masterfit University® Certified Bootfitter aprons in their shops.

WHY WE LIMIT USAGE
We limit the use of the Masterfit University® logo and Masterfit University® Certified Bootfitter terms and logos to ensure that shops that display the marks meet Masterfit University’s® high standards of service and expertise. Because Masterfit University® Certified Bootfitter shops are also dealers of our products, our reps visit them on a regular basis and perform follow-up training and spot checks on their performance.

We also believe that Masterfit insole and fit aid products and various tools we sell and promote are vital to provide a quality bootfit experience and for shops to earn the Masterfit University® Certified distinction.

If your shop does not meet these qualifications and you want to use these marks, please contact Masterfit to learn how you can become an authorized dealer and outfit your shop with the necessary tools and diagnostic aids/fit products to qualify.

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